Every day, in hundreds of sales offices around the globe, salespeople anticipate – and managers prepare for – “The Sales Meeting.” For some teams, the sales meeting is something to be endured and suffered through before they can finally get to work. Others, however, have terrific meetings that are positive, energetic, upbeat and truly motivational.
How often do we hear the word “no” and simply give up? Does no really mean no? Great salespeople realize that the word “no” simply means, “I need more information before I say yes.” I shared this concept with a friend of mine who is a professional mountaineer. When she sees obstacles on her path, they’re merely “problems“ or “challenges” that she figures out how to go around, through, on top of or at times she may use a different tool.
A challenge for many sales people is creating urgency and commitment from the customer who appears to love everything about the offer, but simply won’t commit to spending dollars today. What’s the secret to handling the client who is agreeable throughout your sales presentation, who appears open and engaged, only to say when you’re finished presenting, “ I Like it, I Love It, I’m leaving!”
What do you tell people about owning your product? Do you tell them that it’s fun, thrilling or maybe adventurous? Do you share with them how good they’ll feel when they’re using it? Most of us have learned about the benefits of emotional selling or, as Levitin Group calls it, “getting to Third Level,” and how it can increase your chances of closing the deal.
