Too many sellers look for new business in the wrong places. They’re in the dark when it comes to engaging with today’s information rich, time starved consumer. They fail to adapt to new methods of prospecting, discovering information, creating value, and holding the customer’s attention....
Your junk drawer provide a perfect metaphor for your sales process. Your junk drawer, like your sales process, undergoes a natural sort of entropy. We litter them with ideas, metrics, and white papers; we pile on more information and clutter our slide decks. We assume...
Thomas, the CEO of a large conglomerate, was a tough sell, but a lifelong client and now a dear friend. Agreements took months to close, terms were altered, and Thomas insisted on running each revision by “the board.” Come to find years later...
