You may have heard the term “mastery”, but what is “unconscious mastery”? Unconscious Mastery is taking a step beyond just being great. It means you’re so accomplished that you can perform your craft without thinking about the details while doing it, even under awkward or adverse conditions.
Two weeks ago, I met my new friend, sales guru and best selling author, Jill Konrath, at the San Francisco airport and Ubered to my place. Before long, we were craving some goodies so decided to hop in my car and head to the nearest grocery store. The next thing I knew, I ran over her foot! Nice work huh? Running over your mentor’s foot? Then I wrote this article about it.
Picture this: You’ve done a masterful job of engaging your customer. She loves you, loves your product and thinks it would fit nicely with her future goals. But then something happens. You lose the deal and what’s worse, you have no idea why.
Top salespeople know how to balance heart and sales. They also understand that unless they really know themselves, they’ll never truly connect with their customers—or anyone else, for that matter. They know that what you do matters, but who you are matters more. These universal truths are all about achieving that balance, and more deeply connecting with your authentic self.
Will Spendlove, Senior Director at Salesforce is one of those leaders that not only knows marketing & sales, but also knows everything about the product development. Listen to Shari interview him and learn more.
Join Shari Levitin, author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, on this week’s Heart and Sell Podcast for an exclusive interview with the founder of Yucatan Holidays and Executive Director of Marketing for Sunset Group and Premier Cancun Vacations, Erika Garcia.