We all know the path to a sale is lined with effective questions. Most salespeople have a series of great, thought-provoking questions for their prospects, but deliver them in an off-putting way. Buyers recoil when you go too deep, too fast.
Your prospect loves it and tells you you’re terrific. Furthermore, this is the exact product they’re looking for. Then out of nowhere they tell you the dreaded, “I need to think about it, we’ll get back to you, “or “I need to run it by
It might surprise you, but your biggest competition is not the cool new mega brand down the street, it’s not the slick young sales guy that just joined the team and it’s not that your product is for sale cheaper somewhere else.
I’m often asked to share the biggest mistakes salespeople make. Truth is, these mistakes are the same in selling as they are in tweeting, and they cost salespeople thousands of dollars in lost commissions. How did I figure this out?
When salespeople fail to uncover their customer’s specific core emotional motivators they often resort to using a shotgun approach. They rattle off a host of features and benefits, hoping one will stick. This approach hardly ever works, especially in the age of information overload.