How often do we hear the word “no” and simply give up? Does no really mean no? Great salespeople realize that the word “no” simply means, “I need more information before I say yes.” I shared this concept with a friend of mine who is a professional mountaineer. When she sees obstacles on her path, they’re merely “problems“ or “challenges” that she figures out how to go around, through, on top of or at times she may use a different tool.
A challenge for many sales people is creating urgency and commitment from the customer who appears to love everything about the offer, but simply won’t commit to spending dollars today. What’s the secret to handling the client who is agreeable throughout your sales presentation, who appears open and engaged, only to say when you’re finished presenting, “ I Like it, I Love It, I’m leaving!”
Our customers learn about our program and become comfortable with it by seeing and doing. Too many salespeople rattle off facts and attempt to educate their customers without visually and actively involving them. Rather than telling your customer a piece of information, encourage them to participate more. Have them flip through the exchange directory to find their next vacation destination. If you have touch-screen technology, encourage them to do the touching!
