This month's round-up features content about creating the right buying experience, why demos don't always matter, and the number one skill you need in 2021
Tomorrow morning when you wake up, you probably won’t feel like prospecting, returning customer calls, or strategizing your schedule, and if you do, you probably won’t feel like doing it the next day.
Whether this past year brought you, pain, joy, or, likely, a mixture of both, remember, we must get our minds and our hearts right before we can get our sales right. It starts with positivity and avoiding the victim mindset.
Several years back, I began talking with a customer who at first appeared to be my dream client. We met with Jason, the founder and CEO, two or three times by phone and the fourth time for lunch. He asked me to talk with two