Spring has sprung…and so has the time of year when people turn to “spring cleaning” to remove clutter from their homes while re-emerging from the glum of winter. But what if I told you that spring cleaning isn’t just for your personal space? What if I told you you could declutter your sales process, too?
April is the perfect month to not only re-energize your home…it’s also an excellent time to re-evaluate what is working and what needs to be “spring cleaned” when it comes to the sales performance of your business.
My top posts from March can help you do just that. Each of them offers tactics and strategies guaranteed to produce results, no spring cleaning required. Enjoy!
If you’re selling something more important than green beans or gasoline…
The customer still needs you to not just be a seller but be their trusted advisor.
Salesforce did a report and it’s 83% of all customers still want a trusted advisor.
They want somebody to help them sort through the information.
Ask yourself if you are really that trusted advisor that tells your prospects what they should be thinking about.
Because customers today, it’s not just about trusting the seller, it’s about trusting themselves to make a decision and that can only happen by a seller who isn’t automated and who isn’t just a seller.
Instead of just spraying out messages and information, playing the numbers game…
The best salespeople talk to less people, use empathy, put themselves in their prospect’s position and really listen to who they are.
They figure out “How can I help them?”
Next time, instead of introducing yourself as just another seller of a solution…
Ask yourself “How do I make my prospect’s life better?”
Lead with that. Lead with empathy.
I was Kate in Taming of the Shrew, when I was younger.
Out of hundreds of people, I was top 10 and then won first place in the state for my monologue…
But I don’t tell you that to brag. I tell you that because it was the moment I realized my superpower, the one special skill I had that, if I worked at, I could make a living from.
I also knew, I wasn’t great at everything.
There are a lot of things I’m really bad at.
Operations in my business, processes, do not come naturally to me like speaking does.
Gallup says every human does one thing better than 10,000 other people.
I always advise people, if you’re already good at something, and you study it more, you will get great at it.
If you can become great, you can be in the top 1% of your industry and make a living on your passion.
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