Resources.
A wealth of curated sales knowledge at your fingertips.
Welcome to Shari.'s free resources, designed to empower you as you create connections, fuel emotions and close more sales. Explore our collection and find exactly what you need to bridge the digital divide—any time, anywhere, right from your phone.
Selling with Video Workbook
The Selling with Video Workbook teaches sales professionals the value of video in the sales process, encourages creative communication through video, and how to incorporate video in the "Information Confirmation Framework."
Download e-BookThe Adaptive Trainer eBook
Learn to enhance sales with new technologies, build employee trust across the digital divide, and achieve results by creating engaging virtual training in this eBook. These simple changes will ensure your sellers win more deals on a consistent basis in our new hybrid world.
Download e-BookStory Selling Workbook
Story Selling is a powerful program that teaches sales professionals how to leverage the art of "Story Selling" to connect with customers, evoke emotions, and close more deals. Discover the secrets of effective "Story Selling" in sales to captivate your audience and drive meaningful results.
Download e-BookPre-Call Plan Template
In preparation for client meetings, use a "Pre-Call Plan" with strategic questions to align with stakeholder motivations, uncover missing information, and advance the sale. Considering the customer's emotional state and desired state helps to frame the call and advance the buyer's journey.
Download e-BookListening Skill Assessment
Listening is the superpower of top sellers. It enables us to uncover problems, build trust, differentiate our products and diagnose solutions. Use this assessment to evaluate and improve your listening skills
Download e-Book50 Questions That Drive Sales
If your reps are jumping to the pitch and losing deals, the problem isn’t their close — it’s their discovery. Discover 50 proven questions to help your team dig deeper, uncover what really drives the deal, and stop leaving money on the table.
Download e-BookIntroducing our list of absolute must-watch videos that are sure to captivate and inspire you.
Need more Shari videos? Head over to our YouTube channel.
Why Who You Are Matters in Sales
If you’re all smarts and no heart, you won’t get far in sales. You need both brains and Apapacho—your own brand of heartfelt care—to succeed.
It’s Not Them, It’s You: Why You’re the Secret Ingredient
Human connection is the heart of sales. Keyword: human. Here’s why you are actually an indispensable part of the selling process.
It’s Not You, It’s Them: Why Your Buyer Should Be Your VIP
Sales success isn’t actually about the selling—it’s about the buying. Hear what Sean the Porsche salesman can teach us about understanding buyers.
Facts Tell, Emotions Sell: The Eduardo Story
People don’t want to just buy things; they want to have experiences. Your most powerful sales tool is emotion. Learn to tap into it.
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Embrace humanity and master the sale.
Heart and Sell is more than just a book about selling. It’s a guide to creating a heartfelt, authentic sales approach. It's a testament to the impact of genuine connection, both in sales and in everyday life. Read it and discover for yourself why Heart and Sell is the text of choice for Harvard’s Professional Selling course.
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4 Pillars Assessment
Everyone leads with one of 4 Pillars: Education, Entertainment, Facilitation, or Coaching. What is your dominant pillar?
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