Skip to main content



A wealth of curated sales knowledge at your fingertips.

Welcome to Shari.'s free resources, designed to empower you as you create connections, fuel emotions and close more sales. Explore our collection and find exactly what you need to bridge the digital divide—any time, anywhere, right from your phone.

Selling with Video Workbook

The Selling with Video Workbook teaches sales professionals the value of video in the sales process, encourages creative communication through video, and how to incorporate video in the "Information Confirmation Framework."

Download e-Book
The Adaptive Trainer eBook

Learn to enhance sales with new technologies, build employee trust across the digital divide, and achieve results by creating engaging virtual training in this eBook. These simple changes will ensure your sellers win more deals on a consistent basis in our new hybrid world.

Download e-Book
Story Selling Workbook

Story Selling is a powerful program that teaches sales professionals how to leverage the art of "Story Selling" to connect with customers, evoke emotions, and close more deals. Discover the secrets of effective "Story Selling" in sales to captivate your audience and drive meaningful results.

Download e-Book
Pre-Call Plan Template

In preparation for client meetings, use a "Pre-Call Plan" with strategic questions to align with stakeholder motivations, uncover missing information, and advance the sale. Considering the customer's emotional state and desired state helps to frame the call and advance the buyer's journey.

Download e-Book
Listening Skill Assessment

Listening is the superpower of top sellers. It enables us to uncover problems, build trust, differentiate our products and diagnose solutions. Use this assessment to evaluate and improve your listening skills

Download e-Book

Introducing our list of absolute must-watch videos that are sure to captivate and inspire you.
Need more Shari videos? Head over to our YouTube channel.

Why Who You Are Matters in Sales

If you’re all smarts and no heart, you won’t get far in sales. You need both brains and Apapacho—your own brand of heartfelt care—to succeed.

It’s Not Them, It’s You: Why You’re the Secret Ingredient

Human connection is the heart of sales. Keyword: human. Here’s why you are actually an indispensable part of the selling process.

It’s Not You, It’s Them: Why Your Buyer Should Be Your VIP

Sales success isn’t actually about the selling—it’s about the buying. Hear what Sean the Porsche salesman can teach us about understanding buyers.

Facts Tell, Emotions Sell: The Eduardo Story

People don’t want to just buy things; they want to have experiences. Your most powerful sales tool is emotion. Learn to tap into it.

Visit Blog


3 Lessons I Learned About Sales from My Trip to South Africa
Personal Professional Development

Three lessons I learned about Sales from my Trip to South Africa

It was a bucket list trip that had been postponed for three years due to COVID, but our trip to the South African Bush was well worth the wait. South Africa is known for its variety: Three capitals, eleven official languages, 20 national parks and a diversity of animals seen nowhere else on the planet. We can learn a lot from the savannah: the way animals adapt to their surroundings and the characteristics they need to survive and thrive in the most competitive environment on earth. Here's what we can learn from the Savannah: 1: Elephants When a baby elephant…
The Paradigm Shift from Traditional to Virtual Selling
Keys to Success Selling Techniques

The Paradigm Shift from Traditional to Virtual Selling

Virtual selling is the new norm, but initiating sales conversations in a virtual environment is not simply doing what you’re used to doing face to face in front of a webcam. To deliver skillful and efficient virtual sales conversations, sellers must embrace a new paradigm and let go of the old ways. It is true that building trust in person triggers the release of Oxytocin, dubbed the “Moral Molecule,” which makes people more trustworthy, generous, charitable, and compassionate. However, virtual sellers can’t play off hormones and chemistry to form connections, so they must work harder to build trust, create value,…
Spacely and George Jetson
Management Training Articles

What Do George Jetson and High Yield Training Programs Have in Common?

Your sales team is the lifeblood of your business, and the guidance you provide is crucial to success in an ever-competitive market. Utilizing these 3 strategies when creating your training program will improve retention in trainees dramatically and ensure your team has the tools they need to succeed and grow the bottom line!

Embrace humanity and master the sale.

Heart and Sell is more than just a book about selling. It’s a guide to creating a heartfelt, authentic sales approach. It's a testament to the impact of genuine connection, both in sales and in everyday life. Read it and discover for yourself why Heart and Sell is the text of choice for Harvard’s Professional Selling course.

Tell me more
Download Free Chapter
Four Pillars Quiz

Interested in assessing how effective your sales program is at connecting, training and motivating your employees? Use our free evaluation.

Start Quiz


Shari Levitin Interviews Andrea Waltz

How to Claim Success by Embracing Failure

On the latest Heart and Sell podcast, listen to Shari Levitin, author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, interview Andrea Waltz, co-author of the game-changing book, Go for No! Yes is the Destination, No is How You Get There. Tune in today to hear why Andrea says that embracing failure—and even striving for it—illuminates the path to success, and much more
Shari Levitin Blog

How to Energize Your Sales with Authenticity, Curiosity, and Discipline

Will Spendlove, Senior Director at Salesforce is one of those leaders that not only knows marketing & sales, but also knows everything about the product development. Listen to Shari interview him and learn more.
Shari Levitin podcast

How Did Traveling the World Inspire Erika Garcia’s Sales Success?

Join Shari Levitin, author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, on this week’s Heart and Sell Podcast for an exclusive interview with the founder of Yucatan Holidays and Executive Director of Marketing for Sunset Group and Premier Cancun Vacations, Erika Garcia.
Shari levitin Ken Allred

How to Make Your Sales Soar with Win-Loss Analysis

Hear Shari Levitin interview Ken Allred, CEO of Primary Intelligence & learn how win-loss analysis can drastically improve your win rate in sales.
Shari Levitin

How to Master the Art of Great Leadership

Hear Shari Levitin interview DirectBuy’s Chief Marketing Officer and Executive Vice President of Sales, Curt Hilliard for a discussion on the qualities of great leadership, how Curt has learned and applied these characteristics to his career, and more.
Shari Levitin blog

Shari Interviews Maria Margenot

Join Shari Levitin, author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, on this Heart and Sell Podcast for an exclusive interview with Senior Vice President of Sales Development, Recruiting, and Training, for Wyndham Vacation Ownership, Maria Margenot.

Take your sales training to the next level with Shari.