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A wealth of curated sales knowledge at your fingertips.
Welcome to Shari.'s free resources, designed to empower you as you create connections, fuel emotions and close more sales. Explore our collection and find exactly what you need to bridge the digital divide—any time, anywhere, right from your phone.
Selling with Video workbook
Video can bring you closer to your customer and win the sale—if you do it right. Learn more on how to use video effectively at each stage of the sales journey.
Download e-BookThe Adaptive Seller workbook
Sellers today face an imposing hurdle: how do we both attract new buyers and deliver real value to existing customers while coping with declining access to each? Look no further
Download e-BookRehumanize Sales process guide
Human connection is the key to successful sales. It’s as easy as making the right CALL: Connect. Ask. Listen. Link. Learn to sell the way your customer buys.
Download e-BookIntroducing our list of absolute must-watch videos that are sure to captivate and inspire you.
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Why Who You Are Matters in Sales
If you’re all smarts and no heart, you won’t get far in sales. You need both brains and Apapacho—your own brand of heartfelt care—to succeed.
It’s Not Them, It’s You: Why You’re the Secret Ingredient
Human connection is the heart of sales. Keyword: human. Here’s why you are actually an indispensable part of the selling process.
It’s Not You, It’s Them: Why Your Buyer Should Be Your VIP
Sales success isn’t actually about the selling—it’s about the buying. Hear what Sean the Porsche salesman can teach us about understanding buyers.
Facts Tell, Emotions Sell: The Eduardo Story
People don’t want to just buy things; they want to have experiences. Your most powerful sales tool is emotion. Learn to tap into it.
Embrace humanity and master the sale.
Heart and Sell is more than just a book about selling. It’s a guide to creating a heartfelt, authentic sales approach. It's a testament to the impact of genuine connection, both in sales and in everyday life. Read it and discover for yourself why Heart and Sell is the text of choice for Harvard’s Professional Selling course.
Heart and Sell Quiz
Where do you fall on the scale of ‘Suzy’ to ‘Tony’? Are you all about empathy and enthusiasm, or are you totally focused on the sell? Find out now.
Start QuizFour Pillars Quiz
Interested in assessing how effective your sales program is at connecting, training and motivating your employees? Use our free evaluation.
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