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A wealth of curated sales knowledge at your fingertips.

Welcome to Shari.'s free resources, designed to empower you as you create connections, fuel emotions and close more sales. Explore our collection and find exactly what you need to bridge the digital divide—any time, anywhere, right from your phone.

Selling with Video workbook

Video can bring you closer to your customer and win the sale—if you do it right. Learn more on how to use video effectively at each stage of the sales journey.

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The Adaptive Seller workbook

Sellers today face an imposing hurdle: how do we both attract new buyers and deliver real value to existing customers while coping with declining access to each? Look no further

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Rehumanize Sales process guide

Human connection is the key to successful sales. It’s as easy as making the right CALL: Connect. Ask. Listen. Link. Learn to sell the way your customer buys.

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Introducing our list of absolute must-watch videos that are sure to captivate and inspire you.
Need more Shari videos? Head over to our YouTube channel.

Why Who You Are Matters in Sales

If you’re all smarts and no heart, you won’t get far in sales. You need both brains and Apapacho—your own brand of heartfelt care—to succeed.

It’s Not Them, It’s You: Why You’re the Secret Ingredient

Human connection is the heart of sales. Keyword: human. Here’s why you are actually an indispensable part of the selling process.

It’s Not You, It’s Them: Why Your Buyer Should Be Your VIP

Sales success isn’t actually about the selling—it’s about the buying. Hear what Sean the Porsche salesman can teach us about understanding buyers.

Facts Tell, Emotions Sell: The Eduardo Story

People don’t want to just buy things; they want to have experiences. Your most powerful sales tool is emotion. Learn to tap into it.

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5 Ways to Crush Your Virtual Sales Goals with Discipline

January 11, 2023
The most common challenges holding virtual sellers back from crushing their goals aren’t talking too much, an inability to overcome objections, poor prospecting skills, or fear of closing. Although this lack of hard skills is all too common, I would say the most common challenge is discipline. Sales success requires the discipline to stick to routines and employ daily success habits whether you feel like it or not. Here are 5 ways you can put sales discipline into action right now. (more…)

This Sales Hack Gets Anyone to Call You Back

October 11, 2022
If you traveled on I-70 between Denver and Vail, Colorado, you might notice a packed parking lot in front of a restaurant with the sign: BAD FOOD, WARM BEER. I hear the food is “meh,” but the message is so different people crowd the restaurant to see for themselves. Your prospects are desensitized to emails and voice messages that contain the same boring language as your competitors: To break through the noise today, try the following sales hacks to get more callbacks and meetings. (more…)

Sales Ethics – Becoming a Moral Millionaire

June 16, 2022
Ethics in sales takes commitment. Every act we perform in life, no matter how seemingly insignificant, shapes us and our success.

Common Hybrid Sales Training Mistakes That Derail Learning

May 19, 2022
Proper training and coaching in a hybrid world is the most important strategy for maximizing the performance of the individuals on your team. Yet the pitfalls in face-to-face training are amplified in virtual training. Here are two common misguided approaches to hybrid sales training and what you can do to turn it around, build a high-functioning team, and crush your goals. Pitfall 1: Focus on the training vs. the learning Too many sales leaders focus on the training process rather than the learning process. They train the best way for them rather than how their salespeople learn. Don't worry - it's a common mistake! I…

2 Examples of How Sales Confidence Kills Price Objections

May 12, 2022
If you’re like most sellers, you get price objections - lots of them. It’s easy to take the path of least resistance, let your nervousness get the best of you, lower the price, and cheapen your offer. But do you stop to think of the effort, time and resources that went into perfecting the product or service you’re selling? Here are two stories that perfectly illustrate how having confidence in your offering and standing firm on your price can get prospects to see the true value of your offering and why it’s a fair deal. $5000 for THAT? Are you…

Vital Lesson About Sales Success I Learned from My Mom

May 4, 2022
Sometimes we think there’s a magic bullet that will catapult us to happiness and success. We’re frantically looking for a magic powder, a new pill, or the latest diet of clever closes. I hate to disillusion you, but the truth is no one thing will bring you success in life or sales. It’s a lesson that I learned from my mother and mentor that changed my life. (more…)

Embrace humanity and master the sale.

Heart and Sell is more than just a book about selling. It’s a guide to creating a heartfelt, authentic sales approach. It's a testament to the impact of genuine connection, both in sales and in everyday life. Read it and discover for yourself why Heart and Sell is the text of choice for Harvard’s Professional Selling course.

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Heart and Sell Quiz

Where do you fall on the scale of ‘Suzy’ to ‘Tony’? Are you all about empathy and enthusiasm, or are you totally focused on the sell? Find out now.

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Four Pillars Quiz

Interested in assessing how effective your sales program is at connecting, training and motivating your employees? Use our free evaluation.

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How to Claim Success by Embracing Failure

March 6, 2017
On the latest Heart and Sell podcast, listen to Shari Levitin, author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, interview Andrea Waltz, co-author of the game-changing book, Go for No! Yes is the Destination, No is How You Get There. Tune in today to hear why Andrea says that embracing failure—and even striving for it—illuminates the path to success, and much more

How to Energize Your Sales with Authenticity, Curiosity, and Discipline

February 7, 2017
Will Spendlove, Senior Director at Salesforce is one of those leaders that not only knows marketing & sales, but also knows everything about the product development. Listen to Shari interview him and learn more.

How Did Traveling the World Inspire Erika Garcia’s Sales Success?

January 31, 2017
Join Shari Levitin, author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, on this week’s Heart and Sell Podcast for an exclusive interview with the founder of Yucatan Holidays and Executive Director of Marketing for Sunset Group and Premier Cancun Vacations, Erika Garcia.

How to Make Your Sales Soar with Win-Loss Analysis

January 19, 2017
Hear Shari Levitin interview Ken Allred, CEO of Primary Intelligence & learn how win-loss analysis can drastically improve your win rate in sales.

How to Master the Art of Great Leadership

January 15, 2017
Hear Shari Levitin interview DirectBuy’s Chief Marketing Officer and Executive Vice President of Sales, Curt Hilliard for a discussion on the qualities of great leadership, how Curt has learned and applied these characteristics to his career, and more.

Shari Interviews Maria Margenot

January 12, 2017
Join Shari Levitin, author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, on this Heart and Sell Podcast for an exclusive interview with Senior Vice President of Sales Development, Recruiting, and Training, for Wyndham Vacation Ownership, Maria Margenot.

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