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Great leadership requires much more than the ability to delegate. As Dwight D. Eisenhower said, “Leadership is the art of getting someone else to do something you want done because he wants to do it.” It’s a skill that requires a lot of practice, patience, and reflection to be perfected. On this week’s Heart and Sell Podcast Series, you’re invited to learn exactly what it is that separates the great leaders from the rest.

Join Shari Levitin, author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, as she interviews DirectBuy’s Chief Marketing Officer and Executive Vice President of Sales, Curt Hilliard for a discussion on the qualities of great leadership, how Curt has learned and applied these characteristics to his career, and more, including:

  • The challenges of adapting to different marketing/sales environments
  • Why paying it forward is a sign of great leadership
  • Why maintaining sales relationships when you lose a sale is important
  • Why effective listening skills is one of the hardest things for a salesperson to master

Listen below.

About Curt Hilliard
Curt Hilliard is the Chief Marketing Officer and the Executive Vice President of Sales for DirectBuy. He has an extensive background in brand management, lead development, PR, and multi-national sales and marketing for company-owned and franchised organizations. Learn more at

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