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In every area of our lives, past experiences with both failure and success provide priceless insight that enriches our future endeavors. In the world of sales, these insights are evaluated through win-loss analysis, a tool that aims to uncover the best sales practices by identifying our shortcomings as well as achievements.

Be the first to hear Shari Levitin, author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, interview Ken Allred, CEO of Primary Intelligence, about how win-loss analysis can drastically improve your win rate in sales and why it’s a critical component of successful business.

In this podcast, you’ll learn:

  • How win-loss analysis works and why it’s crucial for creating a competitive sales advantage
  • Why effective win-loss analysis requires feedback from both sellers and buyers
  • How win-loss analysis ultimately builds trust within the buyer-seller relationship

Listen below.

About Ken Allred
Ken Allred, Founder and CEO of Primary Intelligence, is a thought leader in SaaS-based sales intelligence, analytics, and sales enablement solutions. He is committed to the optimization of sales, marketing, and product management teams through the implementation of advanced Sales 2.0 intelligence solutions. Learn more at

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