Every day, in hundreds of sales offices around the globe, salespeople anticipate – and managers prepare for – “The Sales Meeting.” For some teams, the sales meeting is something to be endured and suffered through before they can finally get to work. Others, however, have terrific meetings that are positive, energetic, upbeat and truly motivational.
Did you know that according to a study by the US Navy, the attention span of the average person is only thirty seconds? That means every thirty seconds your prospects are thinking about picking up the dry cleaning, their date on Friday night or the bill they forgot to pay!! Holding their attention is tougher than ever. Your customers are flooded with text messages, information, To Do Lists and more. How do you stand out? Follow these five tips to attract and keep the attention of your customers.
What do you tell people about owning your product? Do you tell them that it’s fun, thrilling or maybe adventurous? Do you share with them how good they’ll feel when they’re using it? Most of us have learned about the benefits of emotional selling or, as Levitin Group calls it, “getting to Third Level,” and how it can increase your chances of closing the deal.
These days, we live in a world where texters, emailers, and phone callers expect an instant response. It’s urgent, you know! As salespeople we too are seeking an urgent response, many of us expecting it within 90 minutes. The problem with all of this instant communication, and the chaos it creates, is that we lose sight of when something is truly pressing and when it would be best set aside.
Recently I was at a wine tasting event and I heard an interesting tidbit: the worse the soil, the better the grapes and the more delicious the wine. This may seem contradictory until you dig deeper. It takes a lot more effort for grapes to grow in poor soil than in rich soil, so when they do they’re much stronger and have more character.
