The Primacy effect refers to the process where our first impression’s of another person causes us to interpret his or her subsequent behavior in a manner that is consistent with our first impression.
Follow these seven strategies for an unforgettable presentation and your message will not only enhance the lives of your listeners, but will be a timeless reminder of your contribution.
Every day, in hundreds of sales offices around the globe, salespeople anticipate – and managers prepare for – “The Sales Meeting.” For some teams, the sales meeting is something to be endured and suffered through before they can finally get to work. Others, however, have
Did you know that according to a study by the US Navy, the attention span of the average person is only thirty seconds? That means every thirty seconds your prospects are thinking about picking up the dry cleaning, their date on Friday night or the
What do you tell people about owning your product? Do you tell them that it’s fun, thrilling or maybe adventurous? Do you share with them how good they’ll feel when they’re using it? Most of us have learned about the benefits of emotional selling or, as
These days, we live in a world where texters, emailers, and phone callers expect an instant response. It’s urgent, you know! As salespeople we too are seeking an urgent response, many of us expecting it within 90 minutes. The problem with all of this instant
Recently I was at a wine tasting event and I heard an interesting tidbit: the worse the soil, the better the grapes and the more delicious the wine. This may seem contradictory until you dig deeper. It takes a lot more effort for grapes to
Sell the Sizzle, Not The Steak! Shari Levitin presents a sales training highlighting one of the biggest mistakes salespeople make: telling a customer how a product works, rather than how it will make them feel.
