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The New Consumer

Learn how to deal with, and win over, the new, connected consumer who expects to be entertained during your sales presentation. Whether closing a sale or generating a tour, sales and marketing strategies need to communicate effectively in a different manner.

The New Consumer

Will You Test Positive For Your Actions During COVID-19?

I’ve always loved the idea of the Butterfly Effect. The idea that a butterfly can flap its wings and create a tidal wave thousands of miles away: That our actions, no matter how seemingly insignificant, impact the whole of society and the health of our planet. Today it’s not enough to sound good, we need to do good, to ensure the health and safety of ourselves and our communities.
March 30, 2020
Sales PresentationsSales Training ArticlesThe New Consumer

5 Methods to Hold Your Customer’s Attention

Did you know that according to a study by the US Navy, the attention span of the average person is only thirty seconds? That means every thirty seconds your prospects are thinking about picking up the dry cleaning, their date on Friday night or the bill they forgot to pay!! Holding their attention is tougher than ever. Your customers are flooded with text messages, information, To Do Lists and more. How do you stand out? Follow these five tips to attract and keep the attention of your customers.
June 3, 2014
Sales PresentationsSales Training ArticlesThe New Consumer

Overcoming Objections – When It’s Not So Urgent

These days, we live in a world where texters, emailers, and phone callers expect an instant response. It’s urgent, you know! As salespeople we too are seeking an urgent response, many of us expecting it within 90 minutes. The problem with all of this instant communication, and the chaos it creates, is that we lose sight of when something is truly pressing and when it would be best set aside.
May 20, 2014
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