The challenge today isn’t accessing information, it’s filtering it. And it’s the same for your customers……. and your sales teams. In fact, there’s so much information, it’s become devalued. Everyone has it. Today, it’s not what you know that matters. It’s what you do with what you know.
Ok, let’s face it. Your salespeople don’t wake up in the morning eager to train any more than your prospects line up to purchase your product. So how do you create the desire for them to acquire the skills needed to increase their income? Do you have to keep barking at them?