Your sales team is the lifeblood of your business, and the guidance you provide is crucial to success in an ever-competitive market. Utilizing these 3 strategies when creating your training program will improve retention in trainees dramatically and ensure your team has the tools they need to succeed and grow the bottom line!
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Entertaining is about being funny and clever, it’s all about you. Training, on the other hand, implies giving up some control and allowing your students to guide the lesson. Entertainers talk and perform and take control, without gaining real involvement from their team. Remember the adage: People don’t believe it when we say it, they believe it when they say it.
Ok, let’s face it. Your salespeople don’t wake up in the morning eager to train any more than your prospects line up to purchase your product. So how do you create the desire for them to acquire the skills needed to increase their income? Do you have to keep barking at them?