Brent and Shari sit down with the remarkable Lisa Magnuson, a powerhouse in strategic, complex sales who has built her career—and her business—on helping organizations land the massive, game-changing deals.Lisa Magnuson brings a blend of warmth, wit, and serious strategy to everything she does, from her free-range childhood in Menlo Park to leading top-performing teams at Xerox and now, consulting for sales leaders looking to win their “5x deals.” The discussion is anything but a typical sales interview. Instead, it’s a heartfelt, candid exploration of what actually creates sales success: discipline, strategic thinking, genuine curiosity, and the magic that happens…







