Virtual selling is the new norm, but initiating sales conversations in a virtual environment is not simply doing what you’re used to doing face to face in front of a webcam. To deliver skillful and efficient virtual sales conversations, sellers must embrace a new paradigm and let go of the old ways. It is true that building trust in person triggers the release of Oxytocin, dubbed the “Moral Molecule,” which makes people more trustworthy, generous, charitable, and compassionate. However, virtual sellers can’t play off hormones and chemistry to form connections, so they must work harder to build trust, create value,…
