If you're drowning in sameness - where every competitor sounds identical, every pitch blurs together, and you're not sure why customers actually pick you - this conversation will snap everything into focus.April Dunford is the world's leading positioning expert, and she's spent her career helping B2B companies figure out what makes them different when they swear nothing does. In this episode, she unpacks her famous toilet story (trust us, it's brilliant), reveals why most companies have no clue what their real competitive advantage is, and shares the startling truth about what happened when she stopped marketing her business entirely.But here's…

If you're leading a team, closing deals, or just trying to connect in a world that feels more transactional every day - this one's for you.Maria Boulden spent 40+ years building world-class sales organizations at DuPont and Gartner. But her real superpower? Leading with ruthless clarity *and* deep humanity - at the same time.She's the sales leader who thinks in spreadsheets but leads with her heart. The engineer who became a storyteller. The woman who walked away from a C-suite track to care for her premature son - only to come back stronger, sharper, and more human than ever.In this…

If you're tired of chasing tactics and wondering why your deals still fall apart - this conversation will stop you in your tracks.Shari Levitin and Brent Adamson don't do surface-level sales talk. In this raw, unfiltered debut episode, they dig into the life lessons that actually move the needle - both in the boardroom and at home. You'll hear why a decorated soldier found sales rejection *harder than combat*, how changing a single pronoun can shift your entire mindset, and why the best way to close more deals is to stop trying to impress people and start making them believe…

If you're tired of surface-level connections that lead nowhere - with clients, with leaders, with the people who actually matter - this conversation will change how you show up.Don Yaeger has spent decades extracting stories from icons like Michael Jordan, Condoleezza Rice, and Deion Sanders. But here's what makes him different: he doesn't just tell great stories - he earns the right to hear them. In 30 minutes with Michael Jordan, he asked a question no reporter had ever asked. The answer? A 40-year-old scar that still stung.In this episode, Don walks us through his "concentric circles" framework for building…