Selling Isn’t Everything Podcast
Legendary minds reveal the human truths behind influence, connection, and performance.
What Is the “Selling Isn’t Everything” Podcast About?
A researcher and a storyteller walk into a Gartner conference…
No, seriously. That’s how it started.
Brent Adamson, the renowned researcher and co-author of The Challenger Sale, met Shari Levitin, a globally recognized sales leader and top LinkedIn voice, at a Gartner event. They were supposed to talk about selling. Instead, they talked about humans.
What builds trust. What drives change. Why some conversations spark action and others fall flat.
That moment on a bridge in Washington, DC sparked a podcast.
Selling Isn’t Everything explores what really drives behavior—in sales, leadership, and life. Some episodes dig into revenue strategy. Others tackle the stuff no one puts in a CRM: curiosity, resilience, self-awareness.
It’s not always about sales.
But it’s always about what makes you better at it.
Shari Levitin and Brent Adamson explore the psychology, behavior, and messy truths behind what makes sales—and sellers—actually work.
What Is the “Selling Isn’t Everything” Podcast About?
A researcher and a storyteller walk into a Gartner conference…
No, seriously. That’s how it started.
Brent Adamson, the renowned researcher and co-author of The Challenger Sale, met Shari Levitin, a globally recognized sales leader and top LinkedIn voice, at a Gartner event. They were supposed to talk about selling. Instead, they talked about humans.
What builds trust. What drives change. Why some conversations spark action and others fall flat.
That moment on a bridge in Washington, DC sparked a podcast.
Selling Isn’t Everything explores what really drives behavior—in sales, leadership, and life. Some episodes dig into revenue strategy. Others tackle the stuff no one puts in a CRM: curiosity, resilience, self-awareness.
It’s not always about sales.
But it’s always about what makes you better at it.
Shari Levitin and Brent Adamson explore the psychology, behavior, and messy truths behind what makes sales—and sellers—actually work.
Selling Isn’t Everything.
These Clips Show Why.
Don Yaeger
Coach John Wooden’s Mentorship Advice
Shaq asked Coach Wooden to mentor him — not on basketball, but on being a better man.
Don Yaeger was in the room. Three hours, no talk of the NBA. Just one powerful moment that changed how Don leads forever.
Maria Boulden
Choosing Integrity Over Image
Shaq asked Coach Wooden to mentor him — not on basketball, but on being a better man.
She built her career on data, but she leads from something deeper.
Maria Boulden, former Vice Chair at Gartner, shares the moment she stopped leading from the spreadsheet and started leading from the heart.
Selling Isn’t Everything.
These Clips Show Why.
Don Yaeger
Coach John Wooden’s Mentorship Advice
Shaq asked Coach Wooden to mentor him — not on basketball, but on being a better man.
Don Yaeger was in the room. Three hours, no talk of the NBA. Just one powerful moment that changed how Don leads forever.
Maria Boulden
Choosing Integrity Over Image
Shaq asked Coach Wooden to mentor him — not on basketball, but on being a better man.
She built her career on data, but she leads from something deeper.
Maria Boulden, former Vice Chair at Gartner, shares the moment she stopped leading from the spreadsheet and started leading from the heart.
Meet Your Co-Hosts
Meet Your Co-Hosts
Shari Levitin
The Storyteller
Author of Heart and Sell, the sales book so effective it’s taught at Harvard. She’s helped teams generate over $1 billion in revenue by teaching sellers how to connect, not perform. With over 68 million video views a year, Shari’s known for turning real human stories into real sales results. Currently in progress: a new book and proprietary research that just might change the way we think about sales—again.
Brent Adamson
The Researcher
Co-Author of The Framemaking Sale, a ground-breaking guide for helping customers overcome indecision and act with confidence. Known for shaping modern B2B sales strategy, he also co-authored The Challenger Sale and The Challenger Customer, and introduced game-changing concepts like Buyer Enablement, Sense Making, and Customer Decision Confidence during his tenure as Distinguished Vice President at Gartner.
Shari Levitin
The Storyteller
Author of Heart and Sell, the sales book so effective it’s taught at Harvard. She’s helped teams generate over $1 billion in revenue by teaching sellers how to connect, not perform. With over 68 million video views a year, Shari’s known for turning real human stories into real sales results. Currently in progress: a new book and proprietary research that just might change the way we think about sales—again.
Brent Adamson
The Researcher
Co-Author of The Framemaking Sale, a ground-breaking guide for helping customers overcome indecision and act with confidence. Known for shaping modern B2B sales strategy, he also co-authored The Challenger Sale and The Challenger Customer, and introduced game-changing concepts like Buyer Enablement, Sense Making, and Customer Decision Confidence during his tenure as Distinguished Vice President at Gartner.
Trusted by Sales Leaders. Proven by Performance.
$2 Billion +
Closed Revenue Influenced By Their Work
1 Billion +
Annual Social Media Impressions
2 Million +
Books Sold Worldwide
