Picture this: You’ve done a masterful job of engaging your customer. She loves you, loves your product and thinks it would fit nicely with her future goals. But then something happens. You lose the deal and what’s worse, you have no idea why.
Last fall, I traveled to Eastern Europe with a group of executives. While visiting Heroes’ Square in Budapest, a street vendor approached me and asked if I’d buy a fur hat. The conversation went like this..
Top salespeople know how to balance heart and sales. They also understand that unless they really know themselves, they’ll never truly connect with their customers—or anyone else, for that matter. They know that what you do matters, but who you are matters more. These universal
Will Spendlove, Senior Director at Salesforce is one of those leaders that not only knows marketing & sales, but also knows everything about the product development. Listen to Shari interview him and learn more.
Join Shari Levitin, author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, on this week’s Heart and Sell Podcast for an exclusive interview with the founder of Yucatan Holidays and Executive Director of Marketing for Sunset Group and Premier Cancun Vacations,
Salespeople do this when they fall into a slump. We ask ourselves, “What am I doing wrong? Why did I miss that deal?” While these are useful questions, and questions that should be asked long after the deal is finished, don’t forget to ask yourself
We all know the path to a sale is lined with effective questions. Most salespeople have a series of great, thought-provoking questions for their prospects, but deliver them in an off-putting way. Buyers recoil when you go too deep, too fast.
