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Overcoming Objections


Have you ever landed a sale with no objections? I mean, not one “no”—or even an “I’m uncomfortable with this or that?” That’s not selling; that’s just taking an order. You might as well ask, “Do you want fries with that?”

Traditionally, closing has been defined as the moment during your sales process when a salesperson asks a buyer to commit to purchase. This commitment occurs at the conclusion. But what if you could eliminate back-end objections throughout your sales conversations?

In this online course, participants will learn proven ways to:

  • Get the five strategic commitments needed to diffuse objections
  • Discover the underlying causes of objections and neutralize them
  • Gain consensus with multiple stakeholders to ensure buy in and increase pipeline velocity
  • Leverage turn around frameworks that move the customer from the excuse to one of six real objections
  • How to move past “we’ll get back to you,” and other brush offs to get to the next step, increase win rate, and shorten the sales cycle