Our customers learn about our program and become comfortable with it by seeing and doing. Too many salespeople rattle off facts and attempt to educate their customers without visually and actively involving them. Rather than telling your customer a piece of information, encourage them to
In a recent appearance with singer composer Roseanne Cash, my brother, Dan Levitin, a well-regarded neuroscientist and author, discusses why we like music so much. He describes the brain as a giant prediction machine. We look forward to our expectations being met within a song.
Shari discusses strategies for multiple week sales and creating value for the price.
Sell the Sizzle, Not The Steak! Shari Levitin presents a sales training highlighting one of the biggest mistakes salespeople make: telling a customer how a product works, rather than how it will make them feel.
