In a recent appearance with singer composer Roseanne Cash, my brother, Dan Levitin, a well-regarded neuroscientist and author, discusses why we like music so much. He describes the brain as a giant prediction machine. We look forward to our expectations being met within a song.
Sell the Sizzle, Not The Steak! Shari Levitin presents a sales training highlighting one of the biggest mistakes salespeople make: telling a customer how a product works, rather than how it will make them feel.