I’m often asked to share the biggest mistakes salespeople make. Truth is, these mistakes are the same in selling as they are in tweeting, and they cost salespeople thousands of dollars in lost commissions. How did I figure this out?
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When salespeople fail to uncover their customer’s specific core emotional motivators they often resort to using a shotgun approach. They rattle off a host of features and benefits, hoping one will stick. This approach hardly ever works, especially in the age of information overload.
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Sales management is a very demanding job, especially when you’re juggling the duties of hiring, training, motivating, babysitting and being an in-house psychologist. The only thing your boss notices, however, is whether or not you hit budget. Just as Cuba Gooding Jr. challenges Ray in