When salespeople fail to uncover their customer’s specific core emotional motivators they often resort to using a shotgun approach. They rattle off a host of features and benefits, hoping one will stick. This approach hardly ever works, especially in the age of information overload.
The key to embracing change is having faith that when we get rid of the junk and clutter, something or someone even more magical will take its place.
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10 Universal Truths every salesperson needs to know about translating customer connection into bottom-line results. Career Press, on sale at bookstores and on Amazon.com the first of the year.
Sales management is a very demanding job, especially when you’re juggling the duties of hiring, training, motivating, babysitting and being an in-house psychologist. The only thing your boss notices, however, is whether or not you hit budget. Just as Cuba Gooding Jr. challenges Ray in
Since the advent of social media, how we promote our products and services has changed dramatically. We’re in a world of “I’ll have what you’re having. If you like it, and I like you, it must be good for me."
Regardless of the product or service you’re selling, there must be an emotional connection for your prospect to take action. If you can create that emotional connection for your prospect, and the emotion is strong enough, you will close the sale.
Every time I work with a new sales organization, I find a few salespeople that are, well, too “sales-y”! What’s the mark of one of these old-fashioned types of salespeople? They employ platitudes and overused expressions rather than applying solid psychological sales principles. Nothing is
Shari Levitin, local entrepreneur and top sales expert, will teach “Pitch Perfect” to a select group of students. Students will observe and work alongside major companies such as Oracle, MarketStar and England Logistics to gain valuable hands-on experience not confined to the classroom. This highly
Regardless of the product or service you’re selling, there must be an emotional connection for your prospect to take action. If you can create that emotional connection for your prospect, and the emotion is strong enough, you will close the sale.
